Ever since the exciting and invigorating launch of the FSD’s new and refreshed branding in early August 2024, work has been ongoing to update the most visible and impactful areas and items in the district accordingly. Completion of this endeavor will be steady over the next two to three years, balancing a forward-thinking mindset of fiscal responsibility with the importance of effectively communicating the Franklin Special District brand promise of Students First. Excellence Always. No Exceptions. Below is a summary of the initial steps in the process:

Pole Banners
The first major undertaking was replacing the banners placed at all school sites with ones that include the new logo, colors, and “FSD lettering.” Major gratitude goes to topnotch Communications Specialist Susannah Gentry for working closely with a local vendor to design the beautiful new banners and to our fantastic Maintenance team members Doug Bartke and Brandon Igler for making the installation happen swiftly!

Website
Webpages’ headers and footers, all references to the district (FSD vs. FSSD, for example), and photos have been updated. The district video debuted on opening day and can be found on the website. Prospective parents can click on links to “Learn About FSD,” “Schedule a Tour,” or “Contact the District” from the “I Want To” tab on the home page. This is truly a work in progress as we continually reevaluate the website to ensure a modern and practical look, as well as ease of navigation and
information-finding for parents, staff, and community members.

Interior Signs
Long a fixture on the inside walls of each of our schools, these 3D PVC (heavy-duty plastic) signs proudly display the FSD emblems. Signs with the new elements are in production and will be placed in buildings in the next several weeks. 

Leadership Team Identification Badges
The former badges have been replaced with sharp, newly branded ones featuring recent photos of FSD Leadership Team members.

Lanyards and Lapel Pins
At the August 1, 2024, opening day event held at Rolling Hills Church, every board member and employee received a lanyard and a lapel pin emblazoned with the FSD logo, the tagline “Excellence Has Its Own District”, and on the pin – the distinctive orange star over the deep blue background.

Official Letterhead
This has been updated with the new branding. In January 2025, the district letterhead will also incorporate the new central office's 205 Eddy Lane address.

Employee Email Signature Blocks
This was one of the earliest items to be revised, with the skilled support and guidance of Instructional Technology Specialists Shelly Robinson and Amber Whitley.

Rack Brochure
Prominently displayed at the front desk of the central office and in schools’ main offices, this colorful and succinct brochure tells the incredible and historic FSD story and summarizes what the district is about for currently enrolled and prospective families alike. We plan to have the brochure available at community events as well.

Story Bus
As of this writing, we are awaiting the imminent completion of the new exterior wrap of the bus, which prominently displays the new branding of the FSD. At this point, the plan is for the proud tradition of Dr. Snowden, board members, and district administrators riding the Story Bus in the Franklin Veterans Day Parade to continue in the rejuvenated bus (which also underwent an extensive interior renovation during the summer of 2024).

Step and Repeats
You may have seen these large screens at opening day or the State of the Schools event, or in the Performing Arts Center (PAC) lobby where they are on display when not needed at a special function. These beautiful visuals of the refreshed branding provide excellent photo ops!

On the 12-month horizon:

• A permanent kiosk in the PAC lobby where those interested in their child attending the FSD can complete a brief form on an iPad requesting to be contacted by a district representative;
• Replacement of the security vinyl on school glass doors and windows to reflect the new branding;
• Magnets with the new branding for the exterior of Facilities, Transportation, and Food and Culinary Services vehicles.
• Updating of individual school logos to align/flow with the new district logo and branding;
• FSD “swag” for purchase from a link on the district website.

This is a thrilling time in the FSD, overflowing with golden opportunities to continue and expand our positive impact on Franklin's children and families. What a distinct honor to be part of an organization described by the statement, “Excellence has its own district.”